Sword Tribe

Privacy Policy

Last updated: 30 June 2026

This Privacy Policy explains how Sword Tribe collects, uses, stores and protects your personal data when you visit our website, place an order, or otherwise interact with us. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Sword Tribe (“we”, “us”, “our”) is the data controller responsible for your personal data.

Sword Tribe is a partnership of Gavin King and Jason Hulott, operating from Unit C, Swaines Industrial Estate, Rochford, Essex SS4 1RT.

For any questions about this policy or your personal data, contact us at [email protected].

2. What data we collect

We collect the following types of personal data:

•       Identity and contact details: your name, email address, postal address, and telephone number where provided.

•       Order information: the products you purchase, your fulfilment choice (delivery or collection), and your order history.

•       Payment information: payment is processed securely by Stripe. We do not store your full card details on our systems; these are handled directly by our payment processor.

•       Age confirmation: confirmation that you are aged 18 or over, which we are legally required to obtain for the sale of bladed articles.

•       Technical and usage data: your IP address, browser type, device information, and details of how you use our website, collected through cookies and similar technologies.

•       Marketing data: where you have consented, your preferences for receiving marketing from us.

3. How we collect your data

We collect data when you place an order, create an account, contact us, sign up to our mailing list, or browse our website. Some technical data is collected automatically through cookies and tracking technologies, including the Meta (Facebook) pixel used for advertising.

4. How we use your data

We use your personal data for the following purposes:

•       To process and fulfil your orders, including arranging delivery or collection and sending order-related communications.

•       To invoice you for shipping where you have selected the delivery option.

•       To verify that you are legally eligible to purchase bladed articles.

•       To respond to your enquiries and provide customer support.

•       To send you marketing communications where you have consented, which you can withdraw at any time.

•       To improve our website, products and services, and to measure the effectiveness of our advertising.

•       To comply with our legal obligations, including record-keeping and age-restricted sales requirements.

5. Our lawful bases for processing

Under UK GDPR we rely on the following lawful bases:

•       Contract: to process and fulfil your orders and provide the goods you have purchased.

•       Legal obligation: to meet our obligations around age-restricted sales and financial record-keeping.

•       Consent: for marketing communications and non-essential cookies, including advertising cookies. You may withdraw consent at any time.

•       Legitimate interests: to improve our business, prevent fraud, and ensure the security of our website, provided these interests are not overridden by your rights.

6. Sharing your data

We share your data only where necessary, and with providers who are bound to protect it. These include:

•       Stripe, our payment processor, to take and process payments securely.

•       GoHighLevel, the platform that hosts our store and customer records.

•       Meta Platforms, where advertising cookies are used to measure and target our adverts (subject to your cookie consent).

•       Delivery and courier partners, to fulfil orders where you have chosen delivery.

•       Professional advisers and authorities, where we are legally required to disclose information.

We do not sell your personal data to third parties.

7. International transfers

Some of our service providers, including Stripe and Meta, may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or equivalent approved mechanisms, so that your data remains protected.

8. Cookies and tracking

Our website uses cookies and similar technologies, including the Meta pixel, to operate the store, understand how visitors use the site, and support our advertising. Non-essential cookies are only set with your consent. You can manage your preferences through our cookie banner and your browser settings. For full details, please see our Cookie Policy.

9. How long we keep your data

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including meeting any legal, accounting or reporting requirements. Order and transaction records are typically retained for at least six years to comply with UK tax law. Marketing data is kept until you withdraw consent.

10. Your rights

Under UK data protection law you have the right to:

•       Access the personal data we hold about you.

•       Request correction of inaccurate or incomplete data.

•       Request erasure of your data in certain circumstances.

•       Object to or restrict our processing of your data.

•       Request the transfer of your data to another provider (data portability).

•       Withdraw consent at any time where we rely on consent.

To exercise any of these rights, contact us at [email protected]. We will respond within one month.

11. Complaints

If you have concerns about how we handle your data, please contact us first at [email protected] so we can try to resolve them. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

12. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review it periodically.

13. Contact us

For any questions about this Privacy Policy or your personal data, contact us at [email protected].